The new live-action Barbie movie impresses with clever marketing and immersive storytelling. But beneath the excitement lies a concern about Barbie dolls' environmental impact. The surge in merchandise demand could worsen plastic waste and emissions.

If your brand is lagging behind a fast-growing competitor, struggling to retain existing audiences, or simply feels stale and uninspired, it may be time to revitalise and refresh your look. A brand refresh is a perfect time to re-think your brand story, and upgrade how your different branding elements share your message in a way that generates buzz, builds revenue, and sparks growth.

Did you know that the ethical brand has become an increasingly important and valuable company asset in recent years? THAT Branding Company will educate you more on ethical branding.

Since we started, we have been aware of and avoided unethical and manipulative marketing practices here at THAT Branding Company. We recently joined The Ethical Move - an organisation that allows companies like us to sign the pledge to move toward responsible marketing and away from unethical practices.