Colours are all around us. But did you know each colour has a certain psychological effect on us as humans? This blog post explores colour psychology and how you can use it to harness a positive impact on your branding.

The new live-action Barbie movie impresses with clever marketing and immersive storytelling. But beneath the excitement lies a concern about Barbie dolls' environmental impact. The surge in merchandise demand could worsen plastic waste and emissions.

Investing in a strong brand is crucial for the success of any business. A well-crafted brand can help to establish credibility, create customer loyalty, and provide long-term value.

If your brand is lagging behind a fast-growing competitor, struggling to retain existing audiences, or simply feels stale and uninspired, it may be time to revitalise and refresh your look. A brand refresh is a perfect time to re-think your brand story, and upgrade how your different branding elements share your message in a way that generates buzz, builds revenue, and sparks growth.

As climate change becomes more and more a part of our lives and our future, consumers are looking to make changes in many ways, including what types of products and services they choose. You need to take into account consumer behaviour to ensure your strategy is effective.

Your brand is your identity as a business - and it needs to be strong, powerful and visible for anyone to notice you. You need to position yourself against a customer's many other options and a great brand helps you do that. Let's take a look at how thinking about your brand can affect your business.

We are very keen to support businesses who prioritise Fair Trade as a key pillar of their brand, but on reflection, does the whole market need a bit of an update? We think so. In a series of posts, we explore fair trade, sustainability and environmentally friendliness within branding. In part one, we explore Coffee.

Let us present 3 great options for supporting a move towards ethical living. Do you think you might be ready to give ethical living a try?

Is there even a difference between branding and marketing? There is only one answer to that question: Yes. That doesn't mean the two aren't related - in fact, they interact constantly and one simply doesn't work without the other. Let's look at their differences and how they complement each other.

How do you go about branding a Presidential candidate? We review our three favourite 2020 candidate brand identities to learn more.

Are you inspired by your brand? Are you ready to support the mission of your organisation? If not, it could be that it’s simply not clear. When your brand inspires you, great things can happen!

At some stage, your business will require a rebrand. Even giants go through subtle changes, usually so slight you hardly notice. But when is it the right time? Check out our guide

Stunning new brand and website for Soillerie House - a self catering cottage in the heart of the Cairngorm National Park.

Oscar Wilde wrote, “Imitation is the sincerest form of flattery that mediocrity can pay to greatness”, and we think Northumbria University just did just that…