Journal
A Call to Action to Brands for Climate, Ethics and Sustainability in the Face of the 1.5-Degree Temperature Limit.
The earth is dangerously close to surpassing the 1.5-degree temperature limit. The consequences of exceeding this threshold are dire. However, by taking action against climate change, both personally and as a brand, we can mitigate these impacts and make a significant difference.
Global Brands Large and Small Embrace Circular Economy
No company can afford to ignore the Circular Economy anymore. There are now a half dozen organisations offering companies certification in Circular Economy techniques and values.
Can Branding Be Ethical?
Did you know that the ethical brand has become an increasingly important and valuable company asset in recent years? THAT Branding Company will educate you more on ethical branding.
5 Ways to Use the Circular Economy to Engage with Your Audience
Caring about the environment is no longer a trendy option. It's an important part of your company's success. Businesses that don't take advantage of the circular economy today are likely to face serious issues tomorrow.
We are making The Ethical Move
Since we started, we have been aware of and avoided unethical and manipulative marketing practices here at THAT Branding Company. We recently joined The Ethical Move - an organisation that allows companies like us to sign the pledge to move toward responsible marketing and away from unethical practices.
How can reducing your carbon footprint and signing The Climate Pledge improve your brand?
Signing The Climate Pledge and reducing your carbon footprint will have a great impact on the environment and is the socially responsible thing to do, especially for companies operating in industries with large carbon emissions, but it can also have a great impact on your brand identity and community, and here’s how…
Malta Parkinson’s Makes More Waves As It Reaches More Members
A new beginning for theteam at Malta Parkinson’s - We support their membership growth with a brand refresh and new membership based website.
What is a B Corp?
The term B Corp is becoming increasingly popular since the first companies received the certification in 2007, but many people still don’t know exactly what they are, so let us explain it for you.
Working with Envorem to clean up contaminated oil spills
The oil industry creates colossal amounts of CO2 when it burns the sludge it can not use in the refinery. Envorem is geared up to solve that issue and appointed us to help get them established on the world stage.
The Benefits of Eco-Friendly Brand Messaging
As climate change becomes more and more a part of our lives and our future, consumers are looking to make changes in many ways, including what types of products and services they choose. You need to take into account consumer behaviour to ensure your strategy is effective.
Does Ethical Branding Need An Update?
We are very keen to support businesses who prioritise Fair Trade as a key pillar of their brand, but on reflection, does the whole market need a bit of an update? We think so. In a series of posts, we explore fair trade, sustainability and environmentally friendliness within branding. In part one, we explore Coffee.
Pledge to do better - Ethical business
With a focus on holding the value of humanity above business, The Tech Pledge asks us to commit to use tech for good and not harm, to consider the consequences of our creations and to be responsible for our use of tech in our working day. We believe in the same thing, so we took The Tech Pledge.
Ethical living in the North East
Let us present 3 great options for supporting a move towards ethical living. Do you think you might be ready to give ethical living a try?