Journal
Hit Refresh: 4 Design Principles and Branding Strategies to Consider When Revitalizing Your Brand
If your brand is lagging behind a fast-growing competitor, struggling to retain existing audiences, or simply feels stale and uninspired, it may be time to revitalise and refresh your look. A brand refresh is a perfect time to re-think your brand story, and upgrade how your different branding elements share your message in a way that generates buzz, builds revenue, and sparks growth.
Global Brands Large and Small Embrace Circular Economy
No company can afford to ignore the Circular Economy anymore. There are now a half dozen organisations offering companies certification in Circular Economy techniques and values.
Can Branding Be Ethical?
Did you know that the ethical brand has become an increasingly important and valuable company asset in recent years? THAT Branding Company will educate you more on ethical branding.
We are making The Ethical Move
Since we started, we have been aware of and avoided unethical and manipulative marketing practices here at THAT Branding Company. We recently joined The Ethical Move - an organisation that allows companies like us to sign the pledge to move toward responsible marketing and away from unethical practices.
How can reducing your carbon footprint and signing The Climate Pledge improve your brand?
Signing The Climate Pledge and reducing your carbon footprint will have a great impact on the environment and is the socially responsible thing to do, especially for companies operating in industries with large carbon emissions, but it can also have a great impact on your brand identity and community, and here’s how…
Malta Parkinson’s Makes More Waves As It Reaches More Members
A new beginning for theteam at Malta Parkinson’s - We support their membership growth with a brand refresh and new membership based website.
What is a B Corp?
The term B Corp is becoming increasingly popular since the first companies received the certification in 2007, but many people still don’t know exactly what they are, so let us explain it for you.
Working with Envorem to clean up contaminated oil spills
The oil industry creates colossal amounts of CO2 when it burns the sludge it can not use in the refinery. Envorem is geared up to solve that issue and appointed us to help get them established on the world stage.
The Importance of Branding for the Circular Economy
As the circular economy gains traction, it is important that your brand is geared towards being a leader in this progressive economy. Success in the circular economy begins with a phenomenal branding strategy and implementation. Is your brand ready?