Journal
Global Brands Large and Small Embrace Circular Economy
No company can afford to ignore the Circular Economy anymore. There are now a half dozen organisations offering companies certification in Circular Economy techniques and values.
Can Branding Be Ethical?
Did you know that the ethical brand has become an increasingly important and valuable company asset in recent years? THAT Branding Company will educate you more on ethical branding.
5 Ways to Use the Circular Economy to Engage with Your Audience
Caring about the environment is no longer a trendy option. It's an important part of your company's success. Businesses that don't take advantage of the circular economy today are likely to face serious issues tomorrow.
We are making The Ethical Move
Since we started, we have been aware of and avoided unethical and manipulative marketing practices here at THAT Branding Company. We recently joined The Ethical Move - an organisation that allows companies like us to sign the pledge to move toward responsible marketing and away from unethical practices.
How can reducing your carbon footprint and signing The Climate Pledge improve your brand?
Signing The Climate Pledge and reducing your carbon footprint will have a great impact on the environment and is the socially responsible thing to do, especially for companies operating in industries with large carbon emissions, but it can also have a great impact on your brand identity and community, and here’s how…
What is a B Corp?
The term B Corp is becoming increasingly popular since the first companies received the certification in 2007, but many people still don’t know exactly what they are, so let us explain it for you.