Working with Envorem to clean up contaminated oil spills
www.envorem.com
Brand Strategy | Print | Web Design | Marketing
Who are Envorem?
Envorem wants to tackle the world of oil pollution and have an incredible product that will do just that. Formed in 2019 under the name “Global Remediation Technologies Limited”, they are an oil remediation company, headquartered in the United Kingdom, although they tackle the important issue of contaminated soil across the globe. They are one of the only organisations doing the type of work they do, which is to clean up contaminated soil using unique technology and turn this into a by-product fuel substance.
Many companies in the oil and energy sector, keep oil contamination under wraps, due to the negative press it can bring, and so the work Envorem does can be hugely valuable to our society.
At the time they began working with THAT Branding Company, they were named Global Remediation Technologies, GMT. Part of our services included finding a name that would be memorable to their customers.
Why does it matter?
The United Nations Sustainable Development Goals (UN SDG’s) provide a framework for organisations and communities to work together to create a better world.
Envorem’s technology has the ability to improve the following goals:
Goal 6: Clean Water & Sanitation
Goal 7: Affordable & Clean Energy
Goal 9: Industry, Innovation & Infrastructure
Goal 13: Climate Action
Goal 14: Life Below Water
Goal 15: Life On Land
What were their hopes for working with us?
Founder and Managing Director, Mark Batt-Rawden hoped to build awareness of the problem his company solves in a bid to attract investment.
Mark has a busy schedule, working on marketing, fundraising, prototype development, and running his business. Similarly, he is very close to his organisation and like many other founders, struggled to think of things that might be interesting to his audience.
Mark needed a new perspective of the organisation, and so he decided to bring THAT Branding Creative Director, Paul Scurrah, and Ashleigh King, Digital Marketing Consultant, on board.
Services Provided
Creation of an engaging website
Creation of a pitch-deck to attract investment
Brand development to determine a name, colour palette and brand identity which would be memorable.
Copywriting, market research and a marketing strategy
Marketing workshops to upskill Envorem staff in how to use tools like LinkedIn to connect with potential customers, investors and stakeholders.
Pitch Deck - Original set of slides:
The GlobalRemTech pitch deck was a dark, text heavy document that made it hard to believe the company was serious about investing in it’s own systems and processes
Pitch Deck - Updated set of slides:
The new pitch deck for Envorem is light, clear to read and perfectly showcases the company and their intention to grow and expand
What has been the impact of working with THAT Branding Company?
Envorem have been successful obtaining over £3m in investment as a result of working with us
We heard the exciting news that Envorem have won funding from Innovate UK which has helped them to produce prototype machinery. They have also been able to attract investment from the Saudi government. Total funding now stands at over £3,000,000 which is fantastic.
Following some of the connections we introduced them to, Envorem have worked with Executive MBA Students of Newcastle University Business School.
“We are delighted with our new brand and website. Our mission is clear and the benefits to the environment and our clients easily understood.”